Adelante Public Relation

Adelante is known for its innovation and diversity. We have grown an average of 15% per year since opening in 1978. As a result, there is almost always something new happening.

To read about the agency’s news that has appeared in the media in the last few months, click on the links below. If you would like to know more of the goings on at our agency and view our photo albums “like” us on Facebook.

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Recent Public Relations

Coverage in the Albuquerque Business First on Adelante Desert Harvest Food Rescue

Back In Use Helps a Local High Schooler Express their Independence

Magical changing lipstick makes its Oscar debut


Blush & Whimsy quickly gained fame for its color-changing lipstick and their makeup was in gift bags given to Sunday’s winners. Founder and CEO Micaela Brown is a charismatic businesswoman who rarely is at a loss for words until you bring up Oscar.

“I am a crazy film buff, so to be at the Oscars, ‘Ahhhhhhh!’” Brown said. Her company sells a clear lipstick that changes color according to your PH-balance and temperature. “If you put it on different times of the day it’ll be a different color on you. You never know what color it’s going to be,” Brown said. A tube was gifted to each Oscar winner and Brown was invited to set up a booth at the exclusive Oscar gifting suite. It’s also the only cosmetics company in the celebrity-filled room.

You may not know, but the people who help make Blush & Whimsy a success are the workers of Adelante.

Adelante is an Albuquerque non-profit supporting New Mexicans with physical and developmental disabilities. They offer them jobs, housing and even meals. When Blush & Whimsy gets an order it come straight to the Adelante warehouse.

“We are the entire behind the scenes for their packaging and fulfillment.” Jill Beets with Adelante said. Beets said the job is a joy to the men and women who work there. “I think they love seeing themselves on programs such as yours. I think people with disabilities often get pushed to the side and they love seeing that people can be seen that they’re good workers,” Beets said.


Brown said working with Adelante is a part of her business mantra. Blush & Whimsy also doesn’t use models in marketing. They want people to look like themselves. Brown said she feels the same way about those boxing up her product. “We are partnering with a group of people who don’t need to conform to any other standard. They just need the ability to be themselves,” she said.

It’s just another beautiful thing in this Cinderella story with New Mexican roots.

Blush & Whimsy lipstick has also been featured in Cosmo and life and style magazines. Since their new found fame, they’ve gone from up to ten orders a day to as many as 100 a day.

Nonprofit helping those with disabilities achieve their goals marks 40th anniversary


ALBUQUERQUE, N.M. (KRQE) — Non-profit group helping those with disabilities achieve their goals is marking its 40th Anniversary with a full year of celebrations and events.

Adelante Development Center is a diverse non-profit organization that supports people with mental and physical disabilities, seniors, and disadvantaged populations. The organization was founded in New Mexico 40 years ago and has innovated and expanded to meet the needs of the community.

The agency currently provides employment, vocational and life skills training, residential services, day services, and volunteer opportunities for people with disabilities and seniors. Adelante also provides a variety of services addressing hunger and providing resources for disadvantaged populations including assistive devices and Benefits Connection Center services.

Adelante’s Bargain Square earns “three-peat” as Best Thrift Store in Valencia County from the Valencia County News-Bulletin


Located in Los Lunas, Adelante’s Bargain Square has earned a “three-peat” as Best Thrift Store in the county.

Jill Beets, vice president of marketing and communications of Adelante Development Center, said it was an honor to win again, and also to help the clients and employees the center brings in.

“It feels pretty good to win three years in a row,” she said. “We’re really happy that the people of the county continue to support us and our social mission. We process about 300 donations a day and we’re able to serve both our customers and workers. So we’re really happy about that.”

Bargain Square Thrift Store in Los Lunas, at 701 Main St. NW, primarily sells gently-used clothes and shoes, books, bikes and exercise equipment, furniture and other household items as well as new items like tools, dishes and sunglasses.

Success “Storey”: David Storey’s 20 Years in Supported Employment

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